A month of Google Business Profile posts from jobs you really did

What you will build

A Post Desk for your Google Business Profile: a simple way to turn short notes about real jobs you finished into four honest posts a month. Each post says what problem the customer had, what you did and where, with a photo you are allowed to use. No invented reviews, ratings, results or offers. You check every post and publish it yourself.

You will also keep a small content log, so you can see what you posted, when, and which job it came from.

Before you start

Owner or manager access to your Google Business Profile.
Notes on four recent jobs: two or three lines each is enough.
Photos of those jobs that you are allowed to use, with nothing private in them.
Claude, ChatGPT or Gemini, any plan.
About 30 minutes a month.

How it works

Google Business Profile posts show people what you actually do and where you work. Posts built from real jobs tend to be more specific and more believable than generic ones, because they carry details only you know: the area, the problem, the fix, the care you took. The AI's job is to turn your rough notes into clean, readable posts. It must not add anything you did not give it.

Google has its own rules for posts. Its help page on creating posts describes three post types (updates, offers and events), and Google's posts content policy says posts with phone numbers in the text may be rejected. Your Desk bakes those rules in, and you remain the person who presses Post.

Collect short notes on real jobs.
Check photo permission and privacy.
Write your post rules.
Run the post prompt.
Check every post against your notes.
Publish by hand on your Business Profile.
Keep a content log and repeat monthly.

Step 1: Collect short notes on real jobs

For each job, write a few lines while it is fresh. You do not need good writing. You need true details.

TEXT

JOB NOTE
Job number: [1, 2, 3, 4]
Date: [month is enough]
Area: [e.g. SS2, Petaling Jaya]
Customer's problem: [in their words if possible]
What we did: [the actual work]
One detail that shows care: [e.g. laid a mat to protect the floor, tested for 10 minutes before leaving]
Photo: [yes / no, what it shows]
Anything we must not mention: [e.g. brand of the old heater, price]

Pick a mix: different problems, different areas you serve. That shows the range of your work.

Check

Four jobs, each with area, problem and what you did.
Each note is true and specific.
Anything sensitive is listed under "must not mention".

Step 2: Check photo permission and privacy

A good photo helps a post, but a careless one can expose a customer. Before using any photo:

Ask the customer if you may post a photo of the finished work. A short WhatsApp "Boleh saya guna gambar kerja ni untuk Google page kedai?" is enough; keep their reply.
Check the frame: no faces, house numbers, car plates, family photos, documents or anything that shows where they live exactly.
Crop or retake the photo if needed.
Only use photos your business took.

If you do not have permission or a safe photo, the post can still work with a photo of your tools, van or workshop.

Check

Every photo has permission recorded.
Nothing in any photo identifies the customer or their home.
Photos are your own.

Step 3: Write your post rules

Write the rules once and paste them every month.

TEXT

POST RULES
- Use only facts from my job notes and business notes. Nothing else.
- No reviews, star ratings, customer quotes, percentages, "best in", or results I did not write.
- No offers, discounts or deadlines unless I list them with dates.
- No phone numbers, emails or links in the post text. I will add a button instead.
- No customer names, house numbers, plates or exact addresses. Area names only.
- Plain English, 80 to 120 words. Add one short BM line only if my notes say so.
- Structure: the problem, what we did, the area, then a simple next step.
- Suggest which action button fits, from the options my profile offers, and which photo number to use.

The "no phone numbers in the text" rule follows Google's posts content policy. Use the post's action button or your profile's contact details instead. Menus may move; check your profile.

Check

Invented reviews, ratings and results are ruled out in writing.
Contact details go in the button, not the text.
The length fits a quick read on a phone.

Step 4: Run the post prompt

Paste your rules, business notes and job notes into one prompt.

TEXT

Write four Google Business Profile update posts, one per job below.
Follow MY POST RULES exactly.

For each post, return:
1. The post text
2. Suggested button
3. Suggested photo (by job number)
4. FACTS USED: quote the lines from my notes you used
5. ANYTHING ADDED: list any word or claim not in my notes (should be "none")

MY POST RULES:
[paste]

MY BUSINESS NOTES:
[what you do, areas served, how customers contact you]

JOB NOTES:
[paste four job notes, anonymised]

The ANYTHING ADDED section is a self-report, not a guarantee. It helps you look in the right place, but you still check every sentence.

Check

Four posts, each with facts used listed.
ANYTHING ADDED says "none", or you know what to remove.
No phone number appears in any post text.

Step 5: Check every post against your notes

Read each post next to its job note. Ask:

Is every detail in the post in my note?
Does it claim a result I did not write, like "problem solved for good"?
Does it praise us in a way I cannot show, like "PJ's most trusted"?
Is the area right, and nothing more specific than the area?
Would the customer be comfortable reading this about their job?

Mark each post verified, unverified or broken. Verified means you checked every line. Broken means something was invented or private. For every broken post, add a line to the rules, run it again, and check again.

Check

Each post was read next to its job note.
No praise or result claims you cannot back up.
The customer would be fine seeing it.

Step 6: Publish by hand on your Business Profile

Publishing is a public action, so it stays with a person. Google's help page describes the flow: go to your Business Profile, select Posts, then Add post, choose the post type, add the description, photo and button, and select Post. It also says you can turn on "Schedule this post" and pick a date and time. Menus may move; check your profile.

Publish or schedule one post per week rather than all four on the same day. Before you press Post, look at the preview once more: text, photo and button.

Google also notes that posts older than six months are archived unless you set a date range, so a steady rhythm keeps your profile current.

Check

A person published or scheduled every post.
The preview was checked before posting.
Posts are spread across the month.

Step 7: Keep a content log and repeat monthly

Keep a simple log so you know what went out and where it came from.

TEXT

POST LOG
Date posted | job number | area | photo used | permission recorded | status (live / not approved / removed)

If Google marks a post "Not approved", read the reason on the profile, compare it with the content policy, fix the rule that caused it, and try again.

At the end of each month, collect four new job notes. Save your rules and prompt as a dated known-good copy whenever you change them.

Check

Every post is in the log with its job number.
Rejected posts led to a rule change.
Four new job notes are collected each month.

Worked example

This example is made up for teaching. The business, jobs and areas are used only as an illustration.

A plumbing service in Petaling Jaya had four September job notes: a leaking sink trap in SS2, a water heater replacement in Damansara Jaya, low water pressure in a condo unit in Section 17, and a blocked floor trap in Kelana Jaya. Two customers gave permission for photos of the finished work. For the other two, the owner used photos of the van and tools.

Job note 1: "SS2. Kitchen sink leaking under cabinet, cabinet floor soaked. Replaced cracked trap and seal, dried cabinet, ran water 10 min to test. Photo: new trap, permission yes."

Draft post 1:

TEXT

Kitchen sink leaking under the cabinet? That was the problem at a home in SS2 this month. The cabinet floor was soaked from a cracked sink trap. We replaced the trap and seal, dried out the cabinet, and ran the water for ten minutes to make sure there were no more drips before we left. If you are seeing water under your sink, message us with a photo and your area, and we will let you know the next step.

Button: a contact button from the profile's options   Photo: job 1
FACTS USED: "SS2", "cabinet floor soaked", "replaced cracked trap and seal", "dried cabinet", "ran water 10 min to test"
ANYTHING ADDED: none

Verified. The owner scheduled it for the first week.

Draft post 3 on the first run ended with "Trusted by hundreds of PJ families, rated 5 stars." None of that was in the notes. The owner marked it broken, added "No claims about how many customers, ratings or trust" to the rules, and re-ran. The new ending: "Low water pressure in your unit? Tell us your area and building type and we will advise." Verified.

The owner published one post each week in September and logged them. None were rejected.

Common mistakes and fixes

Posts claim ratings or "most trusted" → rule out reviews, ratings and trust claims and ask for an ANYTHING ADDED list.
Phone numbers typed into the post text → use the post button or profile contact details; add the rule.
Photos show house numbers or faces → check the frame and crop before uploading; record permission.
Posts are generic ("quality service at affordable prices") → feed the AI specific job notes with one caring detail each.
All four posts go out on one day → schedule one a week.
A post shows an offer with no dates → only use offers you list with start and end dates.
Old posts disappear → Google archives posts older than six months unless a date range is set; keep posting monthly.

Take it further

Website check: posts help people find you on Google. To see what search engines and AI tools can read on your website, try See what people and search engines find on your website with PLUTO.
Project: keep your post rules and business notes in a Project so each month you only paste job notes. See Set up a Claude Project as your business brain.
Monthly habit: write a job note on the day you finish each job, then pick four at month end.
Related: Check the AI's answer before a customer sees it, The five things AI should never do without you and Before you paste anything into AI: a two-minute safety check.

Quick checklist

Four real job notes with area, problem, work done and one care detail.
Photo permission recorded; nothing private in frame.
Post rules: no invented reviews, ratings, results or offers.
No phone numbers in post text; use the button.
Each post lists FACTS USED and ANYTHING ADDED.
Every post checked against its job note.
A person publishes or schedules each post.
Post log updated; rules saved as a known-good copy.